The ArtCRelief project addresses the challenge that the covid-19 pandemic has caused to artists, culture and creative professionals (ACCPs) in continuing their activities, leading to the necessity to adapt and switch into different business models. The cultivation of entrepreneurial attitude, the upgrade of the role of innovation in business, the orientation towards digital cultural offer and presence on the internet, and the promotion of collaborations could support ACCPs to survive from the pandemic crisis and be prepared for the new era after the pandemic. The project was fundend by the European Union through the Erasmus+ KA2 program.