An Executive Master, built in partnership with the Sole24Ore Business School, designed to enhance the skills required to become cultural manager with specific competences in placemaking projects and sustainable valorisation of territories and commuites. Diversified and transversal skills are in fact today a strategic asset for the cultural sector between Agenda 2030, recovery fund and New European Bauhaus. At its first edition in 2022, the Master involved 14 students, over 30 lecturers of national and international relevance and two project works with the cultural enterprise Kalatà and the City of Gorizia as case studies. New editions of the Master are to be expected “on demand” with new national and international partners.